search query: @indexterm dramatic art / total: 16
references: 11-16 / 16
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11.
OB or not OB?
Business Strategy Review
1996 : WINTER, VOL. 7:4, p. 49-52
 1996 Barwise, P.
12.
Classical and vignette television advertising dramas: structural models, formal analysis, and consumer effects
Journal of Consumer Research
1994 : MAR, VOL. 20:4, p. 601-615
 1994 Stern, B.
13.
Art of darkness (!Financial crisis)
Management Today
1990 : SEP, p. 80-85
 1990 Kay, H.
14.
Using drame to persuade.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343
 1989 Deighton, J.
Romer, D.
McQueen, J.
15.
The economics of performing Shakespeare.
American Economic Review
1984 : JUN, VOL. 74:3, p. 458-466
 1984 Gapinski, J. H.
16.
The entertainment industry: inroads in multinational collective bargaining.
British Journal of Industrial Relations
1981 : MAR, VOL. 19:1, p. 49-65
 1981 Miscimarra, P. A.
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