search query: @indexterm marketing concept / total: 142
references: 11-20 / 142
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11.
Elegy on the death of marketing: never send to know why we have come to bury marketing but ask what you can do for your country churchyard
European Journal of Marketing
2002 : VOL. 36:5-6, p. 706-732
 2002 Holbrook, M. B.
Hulbert, J. M.
12.
Ethical issues of global marketing: avoiding bad faith in visual representation
European Journal of Marketing
2002 : VOL. 36:5-6, p. 570-594
 2002 Borgerson, J. L.
Schroeder, J. E.
13.
Hermann Simon on marketing: An interview by Reinhard Hunerberg, with commentaries
European Management Journal
2001 : OCT, VOL. 19:5, p. 472-480
 2001
14.
Torment Your Customers (They'll Love It)
Harvard Business Review
2001 : OCT, VOL. 79:9, p. 82-91
 2001 Brown, S.
15.
The product, sales and market-oriented party: how labour learnt to market the product, not just the presentation
European Journal of Marketing
2001 : VOL. 35:9-10, p. 1074-1084
 2001 Lees-Marshment, J.
16.
The Influence of Western Concepts on Russian Marketing Theory
British Journal of Management
2001 : VOL. 12, p. 149-157
 2001 Jacobs, E. M.
17.
A synthesis of contemporary market orientation perspectives
European Journal of Marketing
2001 : VOL. 35:1-2, p. 92-109
 2001 Lafferty, B.A.
Hult, G.T.
18.
The role of purchasing marketing in creating and achieving the competitive advantage in the purchasing market of an organisation.
Journal für Betriebswirtschaft
1999 : VOL. 49:4, p. 173-180
 1999 Irsic, M.
Radonjic, D.
19.
Five major mistaken ideas about enterprise's management and sale (original in Chinese)
Journal of Beijing Institute of Business (c)
1999 : 6, p.10-12
 1999 Zhang, Yanfang
20.
El concepto generico de marketing.
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17
 1999 Kotler, Ph.
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