search query: @indexterm objectives / total: 128
references: 11-20 / 128
 titleyearauthor
11.
Journal of Business-to-Business Marketing
2002 : VOL. 9:4, p. 27-64
2002 Backhaus, K.
Muehlfeld, K.
Okoye, D.
12.
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 67-81
2001 Keil, S.K.
Reibstein, D.
Wittink, D.R.
13.
European Economic Review
2001 : MAR, VOL. 45:3, p. 405-423
2001 Case, A.
14.
Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 203-222
2000 Blythe, J.
15.
Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 74-76
1999 Schick, T.A.
Criteli Schick, I.
16.
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324
1998 Desai, K. K.
Mahajan, V.
17.
European Forum for Management Development
1997 : 3, p. 38-42
1997
18.
European Journal of Operational Research
1997 : nov 1, vol. 102:3, p. 445-454
1997 Arcelus, F.
19.
Alta Direccion
1997 : JAN-FEB, 191, p. 17-24
1997 Gonzalez de Rivera Serra, L.
20.
Management-Zeitschrift Industrielle Organisation
1996 : VOL. 65:12, p. 75-79
1996 Förster, T.
Widmaier, G.
SCIMA