search query: @indexterm Advertising expenditure / total: 112
references: 110-112 / 112
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title | year | author | ||
110. |
Journal of the Operational Research Society
1978 : 7 JUL VOL.29 p.651-659 |
1978 | Pekelman, D. Sethi, S. |
|
111. |
Decision Sciences
1978 : 2 APR VOL.9 p.196-205 |
1978 | Yawitz, J. B. Connelly, F. J. Marshall, W. J. |
|
112. |
Marketing
1978 : APR p.41,43-44,46,48 |
1978 | Adams, J. |
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