search query: @indexterm BRAND CHOICE / total: 192
references: 112-121 / 192
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112.
Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
Journal of Consumer Research
1990 : DEC, VOL. 17, p.263-276
 1990 Nedungadi, P.
113.
Sociocognitive Analysis of Group Decision Making among Consumers
Journal of Consumer Research
1990 : DEC, VOL.17, p.245-262
 1990 Ward, J.
Reingen, P.
114.
Markov modelling applied to brand choice behaviour
International Journal of Research in Marketing
1990 : Aug, Vol 7:1 p. 5-19
 1990 Poulsan, C.
115.
Defensive industrial marketing strategies
Industrial Marketing Management
1990 : AUG, 19:3, 267-278
 1990 Calantone, R. J.
Benedetto, C. A. di
116.
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332
 1990 Fader, P. S.
McAlister, L.
117.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
118.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
119.
A price expectations model of customer brand choice.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262
 1990 Kalwani, M. U.
120.
How consistent is the information in positioning studies?
Journal of Advertising Research
1990 : JUN-JUL, VOL 30:3, p. 25-30
 1990 Prince, M.
121.
Memory-based inferences during consumer choice
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 82-93
 1990 Dick, A.
Chakravarti, D.
Biehal, G.
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