search query: @indexterm CONSUMER RESEARCH / total: 600
references: 112-121 / 600
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112.
Schätzgenauigkeit von Conjoint-Analysen
Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:11, p. 1245-1266
 1998 Teichert, T.
113.
Who benefits from progress?
Kyklos
1998 : VOL. 51:3. p. 379-397
 1998 Tabarrok, A.
Cowen, T.
114.
Anti-constellations: exploring the impact of negation on consumption
Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p. 133-158
 1998 Hogg, M.K.
115.
Intention versus context in consumer psychology
Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p. 29-62
 1998 Foxall, G.R.
116.
Positioning alternative perspectives of consumer behaviour
Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p.3-28
 1998 Marsden, D.
Littler, D.
117.
Ambush marketing : The ethical issues.
Psychology & Marketing
1998 : JUL, VOL. 15:4, p. 349-366
 1998 O'Sullivan, P.
Murphy, P.
118.
Ambush marketing: Corporate strategy and consumer reaction.
Psychology & Marketing
1998 : VOL. 15:4, p. 305-322
 1998 Meenaghan, T.
119.
Ad processing and persuasion: The role of brand identification.
Psychology & Marketing
1998 : MAY, VOL. 15:3, p. 279-299
 1998 Curlo, E.
Chamblee, R.
120.
Neue Vertriebswege - neue Herausforderungen
Markenartikel
1998 : VOL. 60:3, p. 73-74, 76, 78, 80, 82
 1998
121.
'Share of customer', der langfristige Erfolgsfaktor
Markenartikel
1998 : VOL. 60:3, p. 30, 32, 34, 36
 1998
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