search query: @indexterm new products / total: 1069
references: 112-121 / 1069
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112.
New-product success in the pharmaceutical industry: how many bites at the cherry?
Economics of innovation and new technology
2005 : JUN, VOL. 14:4, p. 319-331
 2005 Corstjens, M.
Demeire, E.
Horowitz, I.
113.
Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market
International Journal of Research in Marketing
2005 : JUN, VOL 22:2, p. 159-182
 2005 Rhim, H.
Cooper, L.G.
114.
Re-investing in culture at Buckman. Analyzing the cultural/technological paradigm at Buckman
Knowledge Management Review
2005 : JAN/FEB, VOL. 7:6, p. 24-27
 2005 Buckman, R.H.
Meek, T.
115.
A holistic approach to new product development: New insights
Journal of supply chain management
2004 : FALL, VOL. 40:4, p. 37-55
 2004 Tracey, M.
116.
The lead user method: an outline of empirical findings and issues for future research
R & D Management
2004 : NOV, VOL. 34:5, p. 553-568
 2004 Lüthje, C.
Herstatt, C.
117.
Use and impact of performance measurement results in R&D and NPD: an exploratory study
R & D Management
2004 : MAR, VOL. 34:2, p. 191-219
 2004 Godener, A.
Söderquist, K.E.
118.
The importance of customer input in the development of very new products
R & D Management
2004 : MAR, VOL. 34:2, p. 107-120
 2004 Callahan, J.
Lasry, E.
119.
The product development and commercialization process
International Journal of Logistics Management
2004 : VOL. 15:1, p. 43-56
 2004 Rogers, D.S.
Lambert, D.M.
Knemeyer, A.M.
120.
Knowledge stocks and information flows in new product development
Journal of Management Studies
2004 : DEC, VOL. 41:8, p. 1469-1498
 2004 Kyriakopoulos, K.
Ruyter, K. de
121.
Tradeoffs in marketing exploitation and exploration strategies: the overlooked role of market orientation
International Journal of Research in Marketing
2004 : VOL. 21:3, p.219-240
 2004 Kyriakopoulos, K.
Moorman, C.
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