search query: @journal_id 1668 / total: 273
references: 112-121 / 273
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112.
The effect of an advertisement's colour and emotions evoked by an ad and attitude towards the ad
International Journal of Advertising
2007 : VOL. 26:1, p.35-62
 2007 Liechtlé, M-C.
113.
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
International Journal of Advertising
2007 : VOL. 26:1, p. 9-36
 2007 Stern, B.B.
Russell, C.A.
Russell, D.W.
114.
International food advertising, pester power and its effect
International Journal of Advertising
2006 : VOL.25:4, p.513-540
 2006 McDermott, L. (et al.)
115.
Advertising standardisation in culturally similar markets: can we standardise all components?
International Journal of Advertising
2006 : VOL. 25:4, p.489-512
 2006 Karande, K.
Almurshidee, K.A.
Al-Olayan, F.
116.
A new framework for evaluating sponsorship opportunities
International Journal of Advertising
2006 : VOL.25:4, p.471-488
 2006 Poon, D.T.Y.
Prendergast, G.
117.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
118.
Developing a model of tolerance in client--agency relationships in advertising
International Journal of Advertising
2006 : VOL. 25:3, p. 381-407
 2006 Davies, M.A.P.
Palihawadana, D.
119.
How do advertising creative directors perceive research?
International Journal of Advertising
2006 : VOL. 25:3, p. 361-380
 2006 Chong, M.
120.
Programme involvement and interactive behaviour in interactive television
International Journal of Advertising
2006 : VOL. 25:3, p. 309-332
 2006 Levy, S.
Nebenzahl, I.D.
121.
Competitive advertising interference and ad repetition effects: comparing high-share and low-share brands
International Journal of Advertising
2006 : VOL. 25:3, p. 271-307
 2006 Laroche, M.
Cleveland, M.
Maravelakis, I.
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