search query: @indexterm BRAND CHOICE / total: 192
references: 116-125 / 192
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116.
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332
 1990 Fader, P. S.
McAlister, L.
117.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
118.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
119.
A price expectations model of customer brand choice.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262
 1990 Kalwani, M. U.
120.
How consistent is the information in positioning studies?
Journal of Advertising Research
1990 : JUN-JUL, VOL 30:3, p. 25-30
 1990 Prince, M.
121.
Memory-based inferences during consumer choice
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 82-93
 1990 Dick, A.
Chakravarti, D.
Biehal, G.
122.
Double jeopardy revisited.
Journal of Marketing
1990 : JUL, VOL.54:3, P.82-91
 1990 Ehrenberg, A.S.C.
Goodhardt, G.J.
Barwise, T.P.
123.
The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419
 1990 Brucks, M.
Schurr, P.
124.
An Evaluation Cost Model of Consideration Sets
Journal of Consumer Research
1990 : MAR, VOL. 16, p.393-408
 1990 Hauser, J.
Wernerfelt, B.
125.
Advertising content when brand choice is a signal.
Journal of Business
1990 : JAN, VOL. 63:1, p. 91-98
 1990 Wernerfelt, B.
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