search query: @indexterm CONSUMER RESEARCH / total: 600
references: 116-125 / 600
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116.
Positioning alternative perspectives of consumer behaviour
Journal of Marketing Management
1998 : APR, VOL. 14:1-3, p.3-28
 1998 Marsden, D.
Littler, D.
117.
Ambush marketing : The ethical issues.
Psychology & Marketing
1998 : JUL, VOL. 15:4, p. 349-366
 1998 O'Sullivan, P.
Murphy, P.
118.
Ambush marketing: Corporate strategy and consumer reaction.
Psychology & Marketing
1998 : VOL. 15:4, p. 305-322
 1998 Meenaghan, T.
119.
Ad processing and persuasion: The role of brand identification.
Psychology & Marketing
1998 : MAY, VOL. 15:3, p. 279-299
 1998 Curlo, E.
Chamblee, R.
120.
Neue Vertriebswege - neue Herausforderungen
Markenartikel
1998 : VOL. 60:3, p. 73-74, 76, 78, 80, 82
 1998
121.
'Share of customer', der langfristige Erfolgsfaktor
Markenartikel
1998 : VOL. 60:3, p. 30, 32, 34, 36
 1998
122.
Als Preisführer wachsen: Selektive Distribution.
Absatzwirtschaft
1998 : JUN, p. 68-70
 1998 Kristensen, T.
123.
An expanded perspective on power in distribution channels: strategies and implications
International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 101-116
 1998 Keh, H.
Park, S.
124.
Comparative structure and development of retailing in the United Kingdom and Germany 1980-92
International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 79-100
 1998 Howe, W.
Jurgens, U.
Werwy, H.
125.
Barriers in the career progression of retail managers
International Review of Retail, Distribution and Consumer Research
1998 : JAN, VOL. 8:1, p. 53-78
 1998 Broadbridge, A.
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