search query: @indexterm Music / total: 129
references: 118-127 / 129
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118.
The Effects of Background Music in Advertising: A Reassessment
Journal of Consumer Research
1989 : JUNE, VOL. 16,p.113-118
 1989 Kellaris, J.
Cox, A.
119.
La communication globale: une polyphonie des discours de l'entreprise.
Revue Francaise du Marketing
1989 : OCT-DEC, 125, P.35-49
 1989 Krief, Y
120.
Sampling and copyright: is the law on the right track? - I.
Journal of Business Law
1989 : MAR, p. 113-125
 1989 Bently, L.
121.
Der Einfluss musikalischer Untermalung von Hörfunkwerbung auf Erinnerungswirkung und Produktbeurteilung. Ergebnisse einer experimentellen Untersuchung.
Marketing: Zeitschrift fur Forschung und Praxis
1988 : NOV, VOL. 10:4, p. 271-278
 1988 Hagemann, H. W.
Schürmann, P.
122.
Quand les musiciens forcent la note.
Expansion
1988 : APR 15, 331, p. 120-123, 125
 1988 Narbonne-Fontanieu, C. de
123.
Broadcasting of music.
Market Research Great Britain
1987 : OCT, VOL. 26, p. 21-27
 1987
124.
Ist Musik im Büro erwünscht...oder nicht?
Management-Zeitschrift Industrielle Organisation
1986 : VOL. 55:4, p. 196-198
 1986 Nemecek, J.
125.
The big business of grand opera. !Metropolitan Opera
Fortune
1983 : OCT 17, VOL. 108:8, p. 146-148, 150, 154, 156, 160
 1983 Mayer, M.
126.
Using background music to effect the behavior of supermarket shoppers.
Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 86-91
 1982 Milliman, R. E.
127.
The effects of music in advertising on choise behavior : a classical conditioning approach.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 94-101
 1982 Gorn, G. J.
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