search query: @indexterm advertising media / total: 223
references: 119-128 / 223
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119.
Magazine media planning for "effectiveness" : getting the people back into the process.
Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 47-56
 1990 Kelliher, N.
120.
Increases in Health and Weight Loss Claims in Food Advertising in the Eighties
Journal of Advertising Research
1990 : DEC/1991JAN ,VOL. 30, p.32-37
 1990 Klassen, M.
Wauer, S.
Cassel, S.
121.
18 carat advantage
Management Today
1990 : DEC, p. 54-59
 1990 Butler, D.
122.
Las centrales de medios : una aproximacion conceptual y cuantitativa
Esic Market
1990 : OCT-DEC, 70, p. 39-55
 1990 Bigne Alcaniz, J.E.
Molina Ortiz, A.
123.
Pub, la fin du pactole
Expansion
1990 : DEC 20, 395, p. 43-52
 1990 Lalanne, B.
124.
Zur Konzeption einer integrierten dynamischen Werbemittel-programm- und Mediabudgetplanung = A concept of an integrated dynamic advertisement media program and media budget planning
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986
 1990 Haseborg, F.
125.
The readability of advertisements and articles in trade journals
Industrial Marketing Management
1990 : AUG, 19:3, p. 251-260
 1990 Clark, G. L.
Kaminski, P. F.
Brown, G.
126.
Increasing sophistication in advertising budget setting
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75
 1990 Lynch, J.E.
Hooley, G.J.
127.
Advertising in 2020: how perfect a vision?
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46
 1990 Bogart, L.
128.
Plenty amidst scarcity
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38
 1990 Cook, W.A.
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