search query: @journal_id 794 / total: 218
references: 119-128 / 218
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119.
Consumers' Attitude Change Across Sequences of Successful and Unsuccessful Product Usage
Marketing Letters
1997 : JAN, Vol. 8:1, p. 41-53
 1997
120.
Effects of Organizational Learning and Information-Processing Behaviors on New Product Success
Marketing Letters
1997 : JAN, Vol. 8:1, p. 33-39
 1997 Lynn, G. S.
Simpson, J. T.
Souder, W. E.
121.
Dimensions and Levels of Trust: Implications for Commitment to a Relationship
Marketing Letters
1997 : OCT, Vol. 8:4, p. 439-448
 1997 Ganesan, S.
Hess, R.
122.
Brand Name Effects on Interproduct Similarity Judgments
Marketing Letters
1997 : OCT, Vol. 8:4, p. 419-427
 1997 Boush, D. M.
123.
Analyzing the Memory Impact of Advertising
Marketing Letters
1997 : OCT, Vol. 8:4, p. 407-417
 1997 Pham, M. T.
Vanhuele, M.
124.
Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Solutions
Marketing Letters
1997 : OCT, Vol. 8:4, p. 381-192
 1997 Menasco, M. B.
Roy, A.
125.
Dynamic influences on individual choice behavior
Marketing Letters
1997 : JUL, VOL. 8:3, p. 349-360
 1997
126.
Representing heterogeneity in consumer response models
Marketing Letters
1997 : JUL, VOL. 8:3, p. 335-348
 1997
127.
Thinking about values in prospect and retrospect: Maximising experienced utility
Marketing Letters
1997 : JUL, VOL. 8:3, p. 323-334
 1997
128.
Perspectives on multiple category choice
Marketing Letters
1997 : JUL, VOL. 8:3, p. 297-305
 1997
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