search query: @author Collis, R. / total: 13
references: 12-13 / 13
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12.
To sell: accentuate the familiar, eliminate the negative and sprinkle in the positive.
International Management
1980 : OCT, VOL. 35:10, p. 53-55
 1980 Collis, R.
13.
The new role of the chief executive.
International Management
1980 : JUL, VOL. 35:7, p. 45-47
 1980 Collis, R.
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