search query: @author Hooley, G. J. / total: 14
references: 12-14 / 14
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12.
Multidimensional scaling of consumer perceptions and preferences.
European Journal of Marketing
1980 : VOL. 14:7, p. 436-448
 1980 Hooley, G. J.
13.
The multivariate jungle: the academic's playground but the manager's minefield.
European Journal of Marketing
1980 : VOL. 14:7, p. 379-386
 1980 Hooley, G. J.
14.
Perceptual mapping of product positioning: a comparison of two approaches.
European Research
1979 : JAN, VOL. 7:1, p. 17-23
 1979 Hooley, G. J.
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