search query: @author Kim, H. / total: 13
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12.
How media directors view reach/frequency estimation: now and a decade ago
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 9-21
 1994 Leckengy, J.
Kim, H.
13.
Determinanats of new product outcome in a developing country : a longitudinal analysis.
International Journal of Research in Marketing
1986 : VOL. 3:3, p. 143-156
 1986 Lee, J.
Kim, H.
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