search query: @author Kotler, P. / total: 23
references: 12-21 / 23
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12.
Le supermarketing.
Harvard-L'Expansion
1986 : AUTUMN, 42, p. 18-27
 1986 Kotler, P.
13.
Megamarketing.
Harvard Business Review
1986 : MAR-APR, VOL. 64:2, p. 117-124
 1986 Kotler, P.
14.
Strategic global marketing : lessons from the Japanese.
Columbia Journal of World Business
1985 : SPRING, VOL. 20:1, p. 47-53
 1985 Jatusripitak, S.
Fahey, L.
Kotler, P.
15.
Marketing et consommation : a la recherche de l'acheteur perdu.
Revue Francaise du Marketing
1984 : NOV-DEC, 100, p. 11-21
 1984 Kotler, P.
Simon-Miller, F. L.
16.
Design : a powerful but neglected strategic tool.
Journal of Business Strategy
1984 : FALL, VOL. 5:2, p. 16-21
 1984 Kotler, P.
Rath, G. A.
17.
Design : A powerful but neglected marketing tool.
Unternehmung
1983 : AUG, VOL. 37:3, p. 203-221
 1983 Kotler, P.
Rath, G. A.
18.
The marketing of social causes: the first ten years.
Journal of Marketing
1980 : FALL, VOL. 44:4, p. 24-33
 1980 Fox, K. F. A.
Kotler, P.
19.
Meeting the marketing challenges of the 1980s.
International Management
1980 : MAY, VOL. 35:5, p. 43,45-46
 1980 Kotler, P.
20.
Marketing fuer den öffentlichen Bereich. Ansatzpunkte, Instrumente und Anwendungsbeispiele.
Betriebswirtschaft
1979 : SEP, VOL. 39:3, p. 421-430
 1979 Kotler, P.
21.
Strategies for introducing marketing into nonprofit organizations.
Journal of Marketing
1979 : JAN, VOL. 43:1, p. 37-44
 1979 Kotler, P.
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