search query: @indexterm CONSUMER RESEARCH / total: 600
references: 12-21 / 600
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12.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
13.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
14.
Environmentally friendly consumers emerge
China Business Review
2010 : MAY/JUN, VOL. 37:3, p. 42-45
 2010 Kan, J.
15.
A typology of consumers' emotional response styles during service recovery encounters
British Journal of Management
2009 : SEP, VOL. 20:3, p. 292-308
 2009 Schoefer, K.
Diamantopoulos, A.
16.
A classic formula. End-to-end insight with added productivity
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 266-270
 2009 Forde, C. (et al.)
17.
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p.
 2009 Patsiaouras, G.
Fitchett, J. A.
18.
Praxis or performance: does critical marketing have a gender blind-spot?
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 713-728
 2009 Maclaran, P. (et al.)
19.
Reframing critical marketing
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 681-696
 2009 Shankar, A.
20.
Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 661-679
 2009 Bettany, S.
Woodruffe-Burton, H.
21.
Driving a shopping cart from STS to business, and the other way round: On the introduction of shopping carts in American grocery stores (1936-1959)
Organization
2009 : JAN, VOL. 16:1, p. 31-55
 2009 Cochoy, F.
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