search query: @indexterm Marketing expenditure / total: 26
references: 12-21 / 26
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12.
Marketing expenditure as capital investment.
European Journal of Marketing
1986 : VOL. 20:1, p. 83-94
 1986 Robinson, H.
13.
Le marche mondial des etudes : nos progres et notre avenir = Taking stock : our progress and our future.
Revue Francaise du Marketing
1985 : NOV-DEC, 105, p. 3-13
 1985 Cole, E.
14.
Consumption experience and sales promotion expenditure.
Management Science
1985 : SEP, VOL. 31:9, p. 1084-1105
 1985 Fornell, C.
15.
Verfügungsrechte und Unternehmensentscheidungen.
Zeitschrift für Betriebswirtschaft
1985 : APR, VOL. 55:4, p. 347-361
 1985 Finsinger, J.
Schneider, F.
16.
Marketing expenditures : investments or expenses.
Managerial Finance
1985 : VOL. 11:1, p. 16-22
 1985 Gillingham, D. W.
17.
Les depenses de marketing.
Direction et Gestion des Entreprises
1984 : NOV-DEC, 6, p. 31-40
 1984 Guilloux, M. C.
18.
Timing of market research in new industrial products situations.
Journal of Marketing
1984 : FALL, VOL. 48:4, p. 84-94
 1984 More, R. A.
19.
An international comparison of the determinants of industrial marketing expenditures.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 46-53
 1984 Lilien, G. L.
Weinstein, D.
20.
Corporate strategy in mature markets.
Barclays Review
1982 : NOV, VOL. 57:4, p. 84-89
 1982 Jump, N.
21.
Budgeting the strategic marketing plan.
Managerial Planning
1982 : JAN-FEB, VOL. 30:4, p. 25-30
 1982 Schlissel, M. R.
Giacalone, J. A.
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