search query: @indexterm advertising effectiveness / total: 556
references: 12-21 / 556
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title | year | author | ||
12. |
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 460-477 |
2010 | Hota, M. Caceres, R.C. Cousin, A. |
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13. |
Journal of Advertising Research
2010 : SEP, VOl. 50:3, p. 232-239 |
2010 | Moran, E. Gossieaux, F. |
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14. |
Journal of Marketing Management
2010 : AUG, VOL 26, p. 967-992 |
2010 | Debbabi, S. Daassi, M. Baile, S. |
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15. |
International Journal of Advertising
2010 : VOL. 29:4 p. 621-642 |
2010 | Micu, C.C. Chowdhury, T.G. |
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16. |
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546 |
2010 | Eisend, M. Langer, T. |
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17. |
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838 |
2010 | Söderlund, M. Dahlen, M. |
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18. |
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477 |
2010 | Black, I. R. Organ, G. C. Morton, P. |
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19. |
European Journal of Marketing
2010 : VOL 44:7/8, p. 1140-1164 |
2010 | Walsh, G. (et al.) |
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20. |
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 450-463 |
2009 | Heath, R. G. Nairin, A. C. Bottomley, P. A. |
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21. |
Journal of international marketing and marketing research
2009 : OCT, VOL. 34:3, p. 129-140 |
2009 | Ranjbariyan, B. Mahmoodi, S. |
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