search query: @indexterm social marketing / total: 86
references: 12-21 / 86
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12.
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies
Journal of Marketing Management
2009 : SEP, VOL. 25:7-8 p. 643-659
 2009 Hackley, C.
13.
Strategies for online communities
Strategic Management Journal
2009 : MAR, VOL. 30:3, p. 305-322
 2009 Miller, K.D.
Fabian, F.
Lin, S-J.
14.
The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration
European Management Journal
2009 : JUN, VOL. 27:3, p. 197-212
 2009 Kaplan, A.M.
Haenlein, M.
15.
Cause for event: not-for-profit marketing through participant sports events
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 945-958
 2008 Taylor, R.
Shanka, T.
16.
Is the marketing concept always necessary?: The effectiveness of customer, competitor and societal strategies in business environment types
European Journal of Marketing
2008 : VOL. 42:1/2 p. 222-237
 2008 Ward, S.
Lewandowska, A.
17.
It's time to quit: Using advertising to encourage smoking cessation
Journal of Strategic Marketing
2008 : SEP, VOL. 16:4, p. 315-325
 2008 Veer, E.
Tutty, M.
Willemse, J.
18.
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
International Journal of Research in Marketing
2008 : MAR, VOL.25:1 p. 46-55
 2008 Cornelissen, G. (et al.)
19.
Whatever people say I am, that's what I am: Social labeling as a social marketing tool
International Journal of Research in Marketing
2007 : DEC, VOL. 24:4 p. 278-288
 2007 Cornelissen, G. (et. al.)
20.
Consumer trust, social marketing and ethics of welfare exchange
Journal of Business Ethics
2007 : AUG, VOL 74:1, p. 17-23
 2007 Choi, C. J.
Eldomiaty, T. I.
Kim, S. W.
21.
The influence of the developing world's television practices on U.S. health education efforts: entertainment-education and the center for disease control
Journal of international marketing and marketing research
2006 : OCT, VOL. 31:3, p. 111-126
 2006 Lopez-Pumajero, T.
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