search query: @journal_id 588 / total: 237
references: 12-21 / 237
« previous page | next page »
 titleyearauthor
12.
Study note: Determinants of internationalization of franchise operations by US franchisors
International Marketing Review
1994 : VOL. 11:4, p. 56-68
 1994
13.
Cross-cultural business gift giving: A new conceptualization and theoretical framework
International Marketing Review
1994 : VOL. 11:4, p. 44-55
 1994 Arunthanes, W.
Tansuhaj, P.
Lemak, D.
14.
Research note: Students as subjects in advertising and marketing research
International Marketing Review
1994 : VOL. 11:4, p. 35-43
 1994 Yavas, U.
15.
Factors influencing international channel choice of small business exporters
International Marketing Review
1994 : VOL. 11:4, p.19-34
 1994 Ramaseshan, B.
Patton, M.
16.
Pilot study research note: The employment of foreign language specialists and export success - the case of New Zealand
International Marketing Review
1994 : VOL. 11:4, p. 4-18
 1994 Enderwick, P.
Akoorie, M.
17.
The choice of variables for segmentation of the international market
International Marketing Review
1994 : VOL. 11:3, p. 54-67
 1994 Nachum, L.
18.
Export competitive advantages: the relevance of firm characteristics
International Marketing Review
1994 : VOL. 11:3, p. 33-53
 1994 Katsikeas, C.
19.
An attitudinal model to determine the export intention of non-exporting, small manufactures
International Marketing Review
1994 : VOL. 11:3, p. 17-32
 1994 Jaffe, E.
Pasternak, H.
20.
Ethnocentric tendencies, marketing strategy and import purchase behavior
International Marketing Review
1994 : VOL. 11:3, p. 4-16
 1994 Herche, J.
21.
Accounting and marketing rationale: the juxtaposition within brands
International Marketing Review
1994 : VOL. 11:2, p. 33-46
 1994 Oldroyd, D.
« previous page | next page »
SCIMA