search query: @journal_id 794 / total: 218
references: 123-132 / 218
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123.
Analyzing the Memory Impact of Advertising
Marketing Letters
1997 : OCT, Vol. 8:4, p. 407-417
 1997 Pham, M. T.
Vanhuele, M.
124.
Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Solutions
Marketing Letters
1997 : OCT, Vol. 8:4, p. 381-192
 1997 Menasco, M. B.
Roy, A.
125.
Dynamic influences on individual choice behavior
Marketing Letters
1997 : JUL, VOL. 8:3, p. 349-360
 1997
126.
Representing heterogeneity in consumer response models
Marketing Letters
1997 : JUL, VOL. 8:3, p. 335-348
 1997
127.
Thinking about values in prospect and retrospect: Maximising experienced utility
Marketing Letters
1997 : JUL, VOL. 8:3, p. 323-334
 1997
128.
Perspectives on multiple category choice
Marketing Letters
1997 : JUL, VOL. 8:3, p. 297-305
 1997
129.
Choice in computer-mediated environments
Marketing Letters
1997 : JUL, VOL. 8:3, p. 287-296
 1997
130.
Modeling methods for discrete choice analysis
Marketing Letters
1997 : JUL, VOL. 8:3, p. 273-286
 1997
131.
The signaling impact of low introductory price on perceived quality and trial
Marketing Letters
1997 : JUL, VOL. 8:3, p. 251-259
 1997 Dawar, N.
Sarvary, M.
132.
Measuring the importance of positive constructs: A test of alternative rating procedures
Marketing Letters
1997 : APR, VOL. 8:2, p. 239-250
 1997 McCarthy, J. A.
Shrum, L. J.
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