search query: @indexterm advertising media / total: 223
references: 124-133 / 223
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124.
Zur Konzeption einer integrierten dynamischen Werbemittel-programm- und Mediabudgetplanung = A concept of an integrated dynamic advertisement media program and media budget planning
Zeitschrift für Betriebswirtschaft
1990 : SEP, VOL. 60:9, p. 963-986
 1990 Haseborg, F.
125.
The readability of advertisements and articles in trade journals
Industrial Marketing Management
1990 : AUG, 19:3, p. 251-260
 1990 Clark, G. L.
Kaminski, P. F.
Brown, G.
126.
Increasing sophistication in advertising budget setting
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75
 1990 Lynch, J.E.
Hooley, G.J.
127.
Advertising in 2020: how perfect a vision?
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46
 1990 Bogart, L.
128.
Plenty amidst scarcity
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38
 1990 Cook, W.A.
129.
Pourquoi le marketing agace le consommateur.
Harvard-L'Expansion
1990 : AUTUMN, 58, p. 102-106
 1990 Star, S.
130.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
131.
The Coming Revolution in Advertising: The developments which will separate winners from losers
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.47-52
 1990 Clancy, K.
132.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
133.
Using drame to persuade.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343
 1989 Deighton, J.
Romer, D.
McQueen, J.
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