search query: @indexterm advertising media / total: 223
references: 127-136 / 223
« previous page | next page »
 titleyearauthor
127.
Advertising in 2020: how perfect a vision?
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 44-46
 1990 Bogart, L.
128.
Plenty amidst scarcity
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38
 1990 Cook, W.A.
129.
Pourquoi le marketing agace le consommateur.
Harvard-L'Expansion
1990 : AUTUMN, 58, p. 102-106
 1990 Star, S.
130.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
131.
The Coming Revolution in Advertising: The developments which will separate winners from losers
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.47-52
 1990 Clancy, K.
132.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
133.
Using drame to persuade.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343
 1989 Deighton, J.
Romer, D.
McQueen, J.
134.
Media in beweging (II): de advertentiema rkt.
Economisch Statistische Berichte
1989 : OCT 25, VOL. 74:3730, p. 1047-1050
 1989 Alsem, K. J.
Leeflang, P. S. H.
Reuyl, J. C.
135.
Tout tout tout sur la pub.
Expansion
1989 : JUL 20, 362, p. 9-13,16-17,21-31,46-56,86-89,93-97
 1989 Lalanne, B.
136.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
« previous page | next page »
SCIMA