search query: @indexterm brand names / total: 212
references: 127-136 / 212
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title | year | author | ||
127. |
Markenartikel
1991 : NOV, VOL. 53:11, p. 476-481 |
1991 | Schütte, R. |
|
128. |
Markenartikel
1991 : OCT, VOL. 53:10, p. 452-457 |
1991 | Geisthövel, M.E. |
|
129. |
Markenartikel
1991 : OCT, VOL. 53:10, p. 442-447 |
1991 | Bieniussa, M.J. |
|
130. |
Markenartikel
1991 : OCT, VOL. 53:10, p. 436-441 |
1991 | ||
131. |
Markenartikel
1991 : OCT, VOL. 53:10, p. 428-435 |
1991 | Deichsel, A. |
|
132. |
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency
Journal of Consumer Research
1991 : SEP, VOL. 18:2, p. 185-193 |
1991 | Park, C.W. Milberg, S. Lawson, R. |
|
133. |
Management Accounting (London)
1991 : DEC, VOL. 69:11, p. 18-19 |
1991 | Baxter, J. |
|
134. |
Revue Francaise de Gestion
1991 : JUN-AUG, 84, p. 5-18 |
1991 | Cegarra, J.-J. |
|
135. |
Zeitschrift für Betriebswirtschaft
1991 : AUG, VOL. 61:8, p. 853-858 |
1991 | Jender, H.-G. |
|
136. |
Markenartikel
1991 : NR. 2, p. 52-57 |
1991 | Kraft, A. |
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