search query: @indexterm advertising media / total: 223
references: 128-137 / 223
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title | year | author | ||
128. |
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 36-38 |
1990 | Cook, W.A. |
|
129. |
Harvard-L'Expansion
1990 : AUTUMN, 58, p. 102-106 |
1990 | Star, S. |
|
130. |
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66 |
1990 | Woodside, A. Soni, P. |
|
131. |
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.47-52 |
1990 | Clancy, K. |
|
132. |
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152 |
1990 | Speetzen, R. |
|
133. |
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343 |
1989 | Deighton, J. Romer, D. McQueen, J. |
|
134. |
Economisch Statistische Berichte
1989 : OCT 25, VOL. 74:3730, p. 1047-1050 |
1989 | Alsem, K. J. Leeflang, P. S. H. Reuyl, J. C. |
|
135. |
Expansion
1989 : JUL 20, 362, p. 9-13,16-17,21-31,46-56,86-89,93-97 |
1989 | Lalanne, B. |
|
136. |
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163 |
1989 | Edell, J. A. Lane Keller, K. |
|
137. |
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 30-38 |
1989 | Katz, H. E. Lancaster, K. M. |
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