search query: @journal_id 1668 / total: 273
references: 128-137 / 273
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128.
Recall of radio advertising in low and high advertising clutter formats
International Journal of Advertising
2006 : VOL. 25:1, p. 71-86
 2006 Riebe, E.
Dawes, J.
129.
When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude
International Journal of Advertising
2006 : VOL. 25:1, p. 51-70
 2006 Shen, Y. C.
Chen, T. C.
130.
What's changed? Does beer advertising affect consumption in the United States?
International Journal of Advertising
2006 : VOL. 25:1, p. 35-50
 2006 Wilcox, G. B.
Gangadharbatla, H.
131.
Are sex and death taboos in advertising? An analysis of taboos in advertising and a survey of French consumer perceptions
International Journal of Advertising
2006 : VOL. 25:1, p. 9-33
 2006 Manceau, D.
Tissier-Desbordes, E.
132.
Advertising and product launch strategies in the light of tobacco advertising legislation
International Journal of Advertising
2005 : VOL. 24:4, p. 527-537
 2005 Elliott, C.
Lenton, P.
133.
The importance of creative match in television sponsorship
International Journal of Advertising
2005 : VOL. 24:4, p. 505-526
 2005 Masterson, R.
134.
Investigating agency-client relationships in the Polish advertising industry
International Journal of Advertising
2005 : VOL. 24:4, p. 487-504
 2005 Palihawadana, D.
Barnes, B.R.
135.
Direct-to-consumer prescription drug advertising: understanding its consequences
International Journal of Advertising
2005 : VOL. 24:4, p. 441-466
 2005 Huh, J.
Becker, L.B.
136.
Network structures of commercial portal sites: implications for web advertising planning
International Journal of Advertising
2005 : VOL. 24:4, p. 425-440
 2005 Sohn, D.
Jee, J.
137.
Development of a media selection model using the analytic network process
International Journal of Advertising
2005 : 24:2, p. 193-215
 2005 Coulter, K.
Sarkis, J.
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