search query: @indexterm Media research / total: 210
references: 129-138 / 210
 titleyearauthor
129.
Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 441-446
1995 Tse, A.
C. B., et al
130.
Markenartikel
1995 : 6, p. 260, 262, 264
1995 Korff, G.
131.
Managerial Auditing Journal (IAE)
1995 : VOL. 10:3, p. 23-25
1995 Crockett, J.
Albin, M.
132.
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 9-21
1994 Leckengy, J.
Kim, H.
133.
Absatzwirtschaft
1994 : NOV, p. 128-129
1994 Missner, P.
134.
Markenartikel
1994 : SEP, VOL. 56:9, p. 435-437
1994 Merbold, C.
135.
Markenartikel
1994 : JAN, VOL. 56:1, p. 14-17
1994 Burda, H.
136.
Manager Magazin
1994 : OCT, VOL. 24:10, p.127-137
1994 Palass, B.
Preissner-Polte, A.
137.
Manager Magazin
1994 : SEP, VOL. 24:9, p.122-129
1994 Palass, B.
Preissner-Polte, A.
138.
Manager Magazin
1994 : JUL, VOL. 24:7, p.107-113
1994 Palass, B.
Preissner-Polte, A.
SCIMA