search query: @author Ferrell, O. C. / total: 14
references: 13-14 / 14
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13.
Response rates and perceived questionnaire length in mail surveys.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 429-431
 1979 Childers, T. L.
Ferrell, O. C.
14.
Ethical beliefs of marketing managers: what they say, they believe and do, compared with their perceptions of peers and top management.
Journal of Marketing
1978 : 3 JUL VOL.42 p.69-73
 1978 Ferrell, O. C.
Weaver, K. M.
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