search query: @author John, G. / total: 14
references: 13-14 / 14
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13.
Effects of organizational structure of marketing planning on credibility and utilization of plan output.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 170-183
 1984 John, G.
Martin, J.
14.
The reliability and validity of key informant data from dyadic relationships in marketing channels.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 517-524
 1982 John, G.
Reve, T.
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