search query: @author Kumar, V. / total: 22
references: 13-22 / 22
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13.
A contingency framework for the mode of entry decision (Entscheidungsmodell; Auslandsinvestition)
Journal of World Business
1997 : SPRING, VOL. 32:1, p. 53-72
 1997 Kumar, V.
Subramaniam, V.
14.
The front and of new product development: a Canadian survey
R. and D. Management
1997 : JAN, VOL. 27:1, p. 5-16
 1997 Murphy, S.
Kumar, V.
15.
Capturing the cross-national learning effect: an analysis of an industrial technology diffusion
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 328-337
 1996 Ganesh, J.
Kumar, V.
16.
An investment decision process: the case of advanced manufacturing technologies in Canadian manufacturing firms (fertigungstechnische Entwicklung, Investitionsentscheidung, Entscheidungsmodell)
International Journal of Production Research
1996 : APR, VOL. 34:4, p. 947-958
 1996 Kumar, V.
Murphy, S. A.
Loo, S. C. K.
17.
The effect of brand characteristics and retailer policies on response to retail price promotions: implications for retailers
Journal of Retailing
1995 : FALL, VOL. 71:3, p. 249-278
 1995 Karande, K.
Kumar, V.
18.
Explaining the variation in short-term sales response to retail price promotions
Journal of the Academy of Marketing Science
1995 : SUMMER, VOL. 23:3, p. 155-169
 1995 Kumar, V.
Pereira, A.
19.
Analyzing variations in advertising and promotional expenditures: key correlates in consumer, industrial and service markets.
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68
 1990 Balasubramanian, S. K.
Kumar, V.
20.
Current trends in transaction processing systems.
Journal of Systems Management
1990 : JAN, VOL. 41:1, p. 33-37
 1990 Kumar, V.
21.
Market segmentation by visual inspection.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29
 1989 Kumar, V.
Rust, R. T.
22.
Measuring the effect of retail store promotions on brand and store substitution.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185
 1988 Kumar, V.
Leone, R. P.
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