search query: @freeterm CUSTOMIZATION / total: 14
references: 13-14 / 14
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13.
Customization of product technology and integrated (international) new product success: Mediating effects of new product development and rollout timelines
Journal of Product Innovation Management
2000 : JUL, VOL. 17:4, p. 268-285
 2000 Chryssochoidis, G.M.
Wong, V.
14.
Higher than the bottom line: Reflections on some recent macromarketing literature
Journal of Macromarketing
1999 : JUN, VOL. 19:1, p. 48-74
 1999 Holbrook, M. B.
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