search query: @indexterm marketing profitability / total: 50
references: 13-22 / 50
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13.
Some exploratory models for assessing small firms' marketing performance (a qualitative approach): Marketing technology transfer
European Journal of Marketing
1990 : VOL. 24:11, p. 13-16
 1990 Carson, D.
14.
The ESOMAR Annual Market Study: The State of Marketing Research
Marketing and Research Today
1990 : NOV, VOL. 18, p.235-238
 1990 Oostveen, J.
Pilling, J.
15.
Value gaps-who is right? - the raiders, the market or the managers?
Long Range Planning
1990 : AUG, VOL. 23:4, p. 20-34
 1990 Young, D.
Sutcliffe, B.
16.
Going down fighting
Business
1990 : NOV, p. 162-166
 1990 Purkiss, A.
17.
Suchfelder fur Marketing-Erfolge: Bestandsaufnahme und Praxisbeispiele (Where to search for marketing success?)
Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:2, p. 201-218
 1990 Belz, Ch.
18.
Getting the most out of advertising and promotion.
Harvard Business Review
1990 : MAY-JUN, VOL. 68:3, p. 50-51, 53, 56, 58, 60
 1990 Abraham, M. M.
Lodish, L. M.
19.
Marketing: Magnifying the small and the large of the world
Journal of Advertising Research
1988 : AUG/SEPT, VOL.28:4, p.7
 1988 Cook, W.
20.
Distinguishing among competing theories of the market share effect.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 68-80
 1988 Jacobson, R.
21.
Beyond the reach of the invisible hand : impediments to economic activity, market failures, and profitability.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 59-70
 1988 Yao, D. A.
22.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation.
Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517
 1987 Gerstner, E.
Hess, J. D.
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