search query: @indexterm objectives / total: 128
references: 13-22 / 128
 titleyearauthor
13.
European Economic Review
2001 : MAR, VOL. 45:3, p. 405-423
2001 Case, A.
14.
Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 203-222
2000 Blythe, J.
15.
Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 74-76
1999 Schick, T.A.
Criteli Schick, I.
16.
Journal of Business Research
1998 : JUL, VOL. 42:3, p. 309-324
1998 Desai, K. K.
Mahajan, V.
17.
European Forum for Management Development
1997 : 3, p. 38-42
1997
18.
European Journal of Operational Research
1997 : nov 1, vol. 102:3, p. 445-454
1997 Arcelus, F.
19.
Alta Direccion
1997 : JAN-FEB, 191, p. 17-24
1997 Gonzalez de Rivera Serra, L.
20.
Management-Zeitschrift Industrielle Organisation
1996 : VOL. 65:12, p. 75-79
1996 Förster, T.
Widmaier, G.
21.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:11, p. 79-82
1996 Ketelhöhn, W.
22.
European Journal of Operational Research
1996 : AUG 9, VOL. 92:3, p. 537-549
1996 Keeney, R.
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