search query: @indexterm CUSTOMER RELATIONS / total: 402
references: 130-139 / 402
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 titleyearauthor
130.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
131.
The growth crisis - and how to escape it
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 72-83
 2002 Slywotzky, A.J.
Wise, R.
132.
Using trade incentives to promote customer relationships in a retail setting
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 135-147
 2002 Parker, R.S.
Pettijohn, L.S.
Pettijohn, C.E.
133.
A foot in the door: relationship marketing efforts towards transaction-oriented customers
Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 91-108
 2002 Andersen, P.H.
134.
Building customer relations over the Internet
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 155-163
 2002 Bauer, H. H.
Grether, M.
Leach, M.
135.
Segmenting B2B markets with economic value analysis
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 35-39
 2002 Smith, G.E.
136.
Dimensions of customer loyalty: separating friends from well wishers
Cornell Hotel and Restaurant Administration Quarterly
2002 : FEB, VOL. 43:1, p. 47-59
 2002 Baloglu, S.
137.
Building Profitable Online Customer-Brand Relationships
Marketing Management
2001 : DEC-NOV, 4, p. 34-39
 2001 Vriens, M.
Grigsby, M.
138.
Re-engineering the customer relationship: leveraging knowledge assets at IBM
Decision Support Systems
2001 : DEC, VOL. 32:2, p. 155-170
 2001 Massey, A. P.
Montoya-Weiss, M. M.
Holcom, K.
139.
Measuring and managing customer profitability
Journal of Cost Management
2001 : SEP-OCT, VOL. 15:5, p. 5-15
 2001 Kaplan, R.S.
Narayanan, V.G.
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