search query: @indexterm Media research / total: 210
references: 131-140 / 210
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131.
The "Roundtable" in the classroom
Managerial Auditing Journal (IAE)
1995 : VOL. 10:3, p. 23-25
 1995 Crockett, J.
Albin, M.
132.
How media directors view reach/frequency estimation: now and a decade ago
Journal of Advertising Research
1994 : SEP-OCT, VOL. 34:5, p. 9-21
 1994 Leckengy, J.
Kim, H.
133.
Die Werbung überzeugt noch nicht: Aktuelle Daten aus Polen.
Absatzwirtschaft
1994 : NOV, p. 128-129
 1994 Missner, P.
134.
Daten der Mediaplanung - Forschritt unter Null?
Markenartikel
1994 : SEP, VOL. 56:9, p. 435-437
 1994 Merbold, C.
135.
Die Printmedien und der elektronische communication High Way
Markenartikel
1994 : JAN, VOL. 56:1, p. 14-17
 1994 Burda, H.
136.
Welt am Draht = The impacts of multimedia on the different segments of life
Manager Magazin
1994 : OCT, VOL. 24:10, p.127-137
 1994 Palass, B.
Preissner-Polte, A.
137.
Goldfinger = The world market of multimedia programmes
Manager Magazin
1994 : SEP, VOL. 24:9, p.122-129
 1994 Palass, B.
Preissner-Polte, A.
138.
Odysse 2001 = The market of multimedia hardware
Manager Magazin
1994 : JUL, VOL. 24:7, p.107-113
 1994 Palass, B.
Preissner-Polte, A.
139.
Combining computers with telecommunications is creating a huge new global industry
Management Today
1994 : JUL, p. 50-53
 1994 Bird, J.
140.
Who pays for the media?
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 11-18
 1994 Bogart, L.
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