search query: @journal_id 794 / total: 218
references: 131-140 / 218
« previous page | next page »
 titleyearauthor
131.
The signaling impact of low introductory price on perceived quality and trial
Marketing Letters
1997 : JUL, VOL. 8:3, p. 251-259
 1997 Dawar, N.
Sarvary, M.
132.
Measuring the importance of positive constructs: A test of alternative rating procedures
Marketing Letters
1997 : APR, VOL. 8:2, p. 239-250
 1997 McCarthy, J. A.
Shrum, L. J.
133.
A regret theory approach to assessing consumer satisfaction
Marketing Letters
1997 : APR, VOL. 8:2, p. 229-238
 1997 Taylor, K. A.
134.
A measure of the value of marketing in packaged goods
Marketing Letters
1997 : APR, VOL. 8:2, p. 217-228
 1997 Mayhew, G. E.
135.
Price elasticity dynamics over the product life cycle: A study of consumer durables
Marketing Letters
1997 : APR, VOL. 8:2, p. 205-216
 1997 Parker, P. M.
Neelamegham, R.
136.
Store-switching behavior
Marketing Letters
1997 : APR, VOL. 8:2, p. 193-204
 1997 Popkowski Leszczyc, P.
Timmermans, H. J. P.
137.
A cross-category analysis of shelf-space allocation, product variety, and retail margins
Marketing Letters
1997 : APR, VOL. 8:2, p. 183-191
 1997 Chiang, J.
Wilcox, R. T.
138.
Attribute elicitation in marketing research: A comparison of three procedures
Marketing Letters
1997 : APR, VOL. 8:2, p. 153-165
 1997 Steenkamp, J-B. E.
Trijp, H. C. van
139.
Market success as a criterion for assessing player contributions in sport businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables
Marketing Letters
1996 : OCT, VOL. 7:4, p. 341-353
 1996 Holbrook, M. B.
140.
Technology adoption: Amplifying versus simplifyig innovations
Marketing Letters
1996 : OCT, VOL. 7:4, p. 355-369
 1996 Hardie, B. G. S.
Robertson, T. S.
Ross, W. T. Jr.
« previous page | next page »
SCIMA