search query: @indexterm BRAND CHOICE / total: 192
references: 132-141 / 192
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132.
An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65
 1989 Mackenzie, S. B.
Lutz, R. J.
133.
Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 169-184
 1988 Lynch, J. G.
Marmorstein, H.
Weigold, M. F.
134.
Possessions and the extended self.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 139-168
 1988 Belk, R. W.
135.
Inferring competitive market structure based on a model of interpurchase intervals.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 55-72
 1988 Grover, R.
Rao, V. R.
136.
Understanding market characteristics from aggregated brand switching data by the method of spectral decomposition.
International Journal of Research in Marketing
1988 : VOL. 5:2, p. 77-89
 1988 Grover, R.
Dillon, W. R.
137.
Using conjoint analysis to predict trial and repeat-purchase patterns of new freguently purchased products.
Decision Sciences
1988 : WINTER, VOL. 19:1, p. 55, 71
 1988 Zufryden, F. S.
138.
A conjunctive-Compensatory approach to the self-explication of multiattributed preferences.
Decision Sciences
1988 : SPRING, VOL. 19:2, p. 295-305
 1988 Srinivasan, V.
139.
What price research?
Management Decision
1988 : VOL. 26:3, p. 47-52
 1988 Clarke, J.
140.
Measuring the effect of retail store promotions on brand and store substitution.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185
 1988 Kumar, V.
Leone, R. P.
141.
Personality and consumer research : another look.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 111-125
 1988 Foxall, G. R.
Goldsmith, R. E.
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