search query: @indexterm Diffusion / total: 191
references: 132-141 / 191
 titleyearauthor
132.
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 17-39
1994 Parker, P.
Gatignon, H.
133.
Marketing: Zeitschrift fur Forschung und Praxis
1994 : VOL. 16:1, p. 5-11
1994 Schmalen, H.
Binninger, F.-M.
134.
Betriebswirtschaft
1993 : VOL. 53:4, p. 513-527
1993 Schmalen, H.
Binninger, F.-M.
Pechtl, H.
135.
Economia Internazionale
1993 : NOV, VOL. 46:4, p. 377-387
1993 Gries, T.
Wigger, B.
136.
European Journal of Marketing
1993 : VOL. 27:5, p. 22-41
1993 Frambach, R.
137.
Management Science
1993 : AUG, VOL. 39:8, p. 1020-1028
1993 Whitt, W.
138.
Journal of Consumer Research
1993 : MAR, VOL. 19:4, p. 611-625
1993 Midgley, D. F.
Dowling, G. R.
139.
Management Science
1993 : FEB, VOL. 39:2, p. 149-159
1993 Mansfield, E.
140.
Marketing: Zeitschrift fur Forschung und Praxis
1993 : VOL. 15:1, p. 35-46
1993 Weiber, R.
141.
R. and D. Management
1992 : JUL, VOL. 22:3, p.209-220
1992 Rapa, M. A.
Debackere, K.
SCIMA