search query: @indexterm advertising media / total: 223
references: 132-141 / 223
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132.
Media mix and advertising effectiveness: an analysis of the long-term advertising effectiveness of target groups reached by different media. (!Mixed media advertising)
Marketing and Research Today
1990 : AUG, VOL. 18:3, p. 144-152
 1990 Speetzen, R.
133.
Using drame to persuade.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343
 1989 Deighton, J.
Romer, D.
McQueen, J.
134.
Media in beweging (II): de advertentiema rkt.
Economisch Statistische Berichte
1989 : OCT 25, VOL. 74:3730, p. 1047-1050
 1989 Alsem, K. J.
Leeflang, P. S. H.
Reuyl, J. C.
135.
Tout tout tout sur la pub.
Expansion
1989 : JUL 20, 362, p. 9-13,16-17,21-31,46-56,86-89,93-97
 1989 Lalanne, B.
136.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
137.
How leading advertisers and agencies use cable television.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 30-38
 1989 Katz, H. E.
Lancaster, K. M.
138.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
139.
Feast your eyes on the N.A.B.
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.7
 1988 Cook, W.
140.
The impact of audience information sources on media evolution.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. RC9-RC14
 1988 Barnes, B. E.
Thomson, L. M.
141.
A new medium for advertising : the postcard, 1900-1920.
European Journal of Marketing
1988 : VOL. 22:8, p. 17-34
 1988 Williams, D. M.
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