search query: @journal_id 794 / total: 218
references: 133-142 / 218
« previous page | next page »
 titleyearauthor
133.
A regret theory approach to assessing consumer satisfaction
Marketing Letters
1997 : APR, VOL. 8:2, p. 229-238
 1997 Taylor, K. A.
134.
A measure of the value of marketing in packaged goods
Marketing Letters
1997 : APR, VOL. 8:2, p. 217-228
 1997 Mayhew, G. E.
135.
Price elasticity dynamics over the product life cycle: A study of consumer durables
Marketing Letters
1997 : APR, VOL. 8:2, p. 205-216
 1997 Parker, P. M.
Neelamegham, R.
136.
Store-switching behavior
Marketing Letters
1997 : APR, VOL. 8:2, p. 193-204
 1997 Popkowski Leszczyc, P.
Timmermans, H. J. P.
137.
A cross-category analysis of shelf-space allocation, product variety, and retail margins
Marketing Letters
1997 : APR, VOL. 8:2, p. 183-191
 1997 Chiang, J.
Wilcox, R. T.
138.
Attribute elicitation in marketing research: A comparison of three procedures
Marketing Letters
1997 : APR, VOL. 8:2, p. 153-165
 1997 Steenkamp, J-B. E.
Trijp, H. C. van
139.
Market success as a criterion for assessing player contributions in sport businesses via a regression-based approach using adjusted performance measures and quasi-dummy variables
Marketing Letters
1996 : OCT, VOL. 7:4, p. 341-353
 1996 Holbrook, M. B.
140.
Technology adoption: Amplifying versus simplifyig innovations
Marketing Letters
1996 : OCT, VOL. 7:4, p. 355-369
 1996 Hardie, B. G. S.
Robertson, T. S.
Ross, W. T. Jr.
141.
Impact of the level of aggregation on response accuracy in surveys of behavioral frequency
Marketing Letters
1996 : OCT, VOL. 7:4, p. 371-382
 1996 Hu, M. Y.
Toh, R. S.
Lee, E.
142.
Investigating the effects of a line extension or new brand introduction on market structure
Marketing Letters
1996 : OCT, VOL. 7:4, p. 319-328
 1996 Chintagunta, P.
« previous page | next page »
SCIMA