search query: @indexterm CONSUMER RESEARCH / total: 600
references: 134-143 / 600
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134.
Separierung der Allokations- und Informationsfunktion des Preises
Zeitschrift für Betriebswirtschaft
1997 : VOL. 67:12, p. 1285-1307
 1997 Sattler, H.
Rao, V. R.
135.
Eschatology, promise, hope: the Utopian vision of consumer research
European Journal of Marketing
1997 : Vol. 31:9/10, p. 667-676
 1997 Woodruffe, H. R.
136.
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Journal of the Academy of Marketing Science
1997 : Vol. 25:3, p. 229-241
 1997
137.
Ontwerpmethoden voor informatiesystemen. Een kritische evaluatie.
Bedrijfskunde, Tijdschrift voor Modern Management
1997 : VOL. 69:4, p. 81-88
 1997 Prakken, B.
138.
Profiling user responses to commercial Web sites
Journal of Advertising Research
1997 : MAY-JUN, VOL. 37:3, p. 59-66
 1997 Eighmey, J.
139.
Too much or too little? Public perceptions of advertising expenditures
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 49-58
 1997 Scipione, P. A.
140.
Consumer Use of Available Information for Making Inferences about Missing Information
Journal of Business Research
1997 : JUN, Vol. 39:2, p. 135-146
 1997 Moon, J.
Tikoo, S.
141.
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 1-14
 1997 Meyers-Levy, J.
Tybout, A. M.
142.
Property Rights to Consumer Information: A Proposed Policy Framework for Direct Marketing
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 32-43
 1997 Foster Davis, J.
143.
Consumer memory for television advertising: a field study of duration, serial position, and competition effects
Journal of Consumer Research
1997 : APR, VOL. 23:4, p. 362-372
 1997 Pieters, R.
Bijmolt, T.
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