search query: @indexterm advertising media / total: 223
references: 137-146 / 223
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137.
How leading advertisers and agencies use cable television.
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 30-38
 1989 Katz, H. E.
Lancaster, K. M.
138.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
139.
Feast your eyes on the N.A.B.
Journal of Advertising Research
1988 : APR/MAY, VOL. 28:2, p.7
 1988 Cook, W.
140.
The impact of audience information sources on media evolution.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. RC9-RC14
 1988 Barnes, B. E.
Thomson, L. M.
141.
A new medium for advertising : the postcard, 1900-1920.
European Journal of Marketing
1988 : VOL. 22:8, p. 17-34
 1988 Williams, D. M.
142.
Estimating the reach and frequency of mixed media advertising schedules.
Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 439-451
 1988 Rice, M. D.
143.
Medieval allegory : roots of advertising strategy for the mass market.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 84-94
 1988 Stern, B. B.
144.
Politics & policy Winning one from the gipper
Fortune
1987 : NOV. 9, No.23, p.69, 72
 1987 Dowd, A.R.
145.
Les radios locales privees et la publicite.
Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 27-35
 1987 Moreau, L.
146.
Media habits of the do-it-yourselfers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20
 1987 Bush, A.
Menon, A.
Smart, D.
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