search query: @indexterm BRAND CHOICE / total: 192
references: 138-147 / 192
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138.
A conjunctive-Compensatory approach to the self-explication of multiattributed preferences.
Decision Sciences
1988 : SPRING, VOL. 19:2, p. 295-305
 1988 Srinivasan, V.
139.
What price research?
Management Decision
1988 : VOL. 26:3, p. 47-52
 1988 Clarke, J.
140.
Measuring the effect of retail store promotions on brand and store substitution.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185
 1988 Kumar, V.
Leone, R. P.
141.
Personality and consumer research : another look.
Journal of the Market Research Society
1988 : APR, VOL. 30:2, p. 111-125
 1988 Foxall, G. R.
Goldsmith, R. E.
142.
Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice.
Management Science
1988 : FEB, VOL. 34:2, p. 167-185
 1988 Roberts, J. H.
Urban, G. L.
143.
A successful new brand : Shield.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 35-44
 1988 Wellan, D. M.
Ehrenberg, A. S. C.
144.
Relating the brand use profile of coupon redeemers to brand and coupon characteristics.
Journal of Advertising Research
1987 : FEB-MAR, VOL. 27:1, p. 23-32
 1987 Neslin, S. A.
Clarke, D. G.
145.
Expectations and norms in models of consumer satisfaction.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 305-314
 1987 Cadotte, E. R.
Woodruff, R. B.
Jenkins, R. L.
146.
The effects of a direct mail coupon on brand choice behavior.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 370-376
 1987 Bawa, K.
Shoemaker, R. W.
147.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
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