search query: @indexterm CONSUMER RESEARCH / total: 600
references: 139-148 / 600
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139.
Too much or too little? Public perceptions of advertising expenditures
Journal of Advertising Research
1997 : MAY-JUN, 37:3, p. 49-58
 1997 Scipione, P. A.
140.
Consumer Use of Available Information for Making Inferences about Missing Information
Journal of Business Research
1997 : JUN, Vol. 39:2, p. 135-146
 1997 Moon, J.
Tikoo, S.
141.
Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
Journal of Consumer Research
1997 : JUN, VOL. 24:1, p. 1-14
 1997 Meyers-Levy, J.
Tybout, A. M.
142.
Property Rights to Consumer Information: A Proposed Policy Framework for Direct Marketing
Journal of Direct Marketing
1997 : SUMMER, VOL. 11:3, p. 32-43
 1997 Foster Davis, J.
143.
Consumer memory for television advertising: a field study of duration, serial position, and competition effects
Journal of Consumer Research
1997 : APR, VOL. 23:4, p. 362-372
 1997 Pieters, R.
Bijmolt, T.
144.
All cues are not created equal: obtaining attitude persistance under low-involvement conditions
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 351-361
 1997 Sengupta, J.
Goodstein, R.
Boninger, D.
145.
Family structure, materialism, and compulsive consumption
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 312-315
 1997 Rindfleisch, A.
Burroughs, J.
Denton, F.
146.
The effect of common features on brand choice: moderating role of attribute importance
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 304-311
 1997 Chernev, A.
147.
The role of television in the construction of consumer reality
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 278-294
 1997 O'Guinn, T.
Shrum, L.
148.
Consumer information search revisited: theory and empirical analysis
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 263-277
 1997 Moorthy, S.
Ratchford, B.
Talukdar, D.
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