search query: @author Hirschman, E. C. / total: 17
references: 14-17 / 17
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14.
Harvard Business Review
1980 : JUL-AUG, VOL. 58:4, p. 103-112
1980 Rosenberg, L. J.
Hirschman, E. C.
15.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 47-51
1980 Hirschman, E. C.
Mills, M. K.
16.
Journal of Consumer Research
1979 : JUN, VOL. 6:1, p. 58-66
1979 Hirschman, E. C.
17.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 15-18
1978 Bellenger, D. N.
Robertson, D. H.
Hirschman, E. C.
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