search query: @author Kumar, V. / total: 22
references: 14-22 / 22
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title | year | author | ||
14. |
R. and D. Management
1997 : JAN, VOL. 27:1, p. 5-16 |
1997 | Murphy, S. Kumar, V. |
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15. |
Journal of the Academy of Marketing Science
1996 : FALL, VOL. 24:4, p. 328-337 |
1996 | Ganesh, J. Kumar, V. |
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16. |
International Journal of Production Research
1996 : APR, VOL. 34:4, p. 947-958 |
1996 | Kumar, V. Murphy, S. A. Loo, S. C. K. |
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17. |
Journal of Retailing
1995 : FALL, VOL. 71:3, p. 249-278 |
1995 | Karande, K. Kumar, V. |
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18. |
Journal of the Academy of Marketing Science
1995 : SUMMER, VOL. 23:3, p. 155-169 |
1995 | Kumar, V. Pereira, A. |
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19. |
Journal of Marketing
1990 : APR, VOL.54:2, p.57-68 |
1990 | Balasubramanian, S. K. Kumar, V. |
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20. |
Journal of Systems Management
1990 : JAN, VOL. 41:1, p. 33-37 |
1990 | Kumar, V. |
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21. |
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29 |
1989 | Kumar, V. Rust, R. T. |
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22. |
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185 |
1988 | Kumar, V. Leone, R. P. |
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