search query: @indexterm MARKETING MODELS / total: 446
references: 14-23 / 446
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14.
Mining Customer Product Ratings for Personalized Marketing
Decision Support Systems
2003 : MAY, VOL. 35:2, p. 231-244
 2003 Cheung, K.-W.
15.
Brand equity in cooperative business relationships : exploring the development of a conceptual model
Marketing Theory
2003 : MAR, VOL. 3:1, p. 37-57
 2003 Durme, J. Van
Brodie, R.J.
Redmore, D.
16.
Strategic Marketing Models for a Dynamic Competitive Environment
Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78
 2002 Karin, I.
Preiss, K.
17.
Building Marketing Models that Make Money
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s45-s55
 2001 Lodish, L. M.
18.
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 161-186
 2001 Kadiyali, V.
Rao, V.R.
Sudhir, K.
19.
Do models of vertical strategic interaction for national and store brands meet the market test?
Journal of Retailing
2001 : SPRING, VOL. 77:1, p. 83-109
 2001 Cotterill, R. W.
Putsis, W. P. Jr.
20.
Unpacking the ethical product
Journal of Business Ethics
2001 : APR II, VOL. 30:4, p. 361-373
 2001 Crane, A.
21.
An application of multiple-group causal models in assessing cross-cultural measurement equivalence
Journal of international marketing
2000 : VOL. 8:4, p. 108-121
 2000 Myers, M. B. (et al.)
22.
Managing service quality with internal marketing schematics
Long Range Planning
1999 : AUG, VOL. 32:4, p. 452-463
 1999 Lings, I.
23.
El concepto generico de marketing.
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17
 1999 Kotler, Ph.
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