search query: @indexterm advertising research / total: 488
references: 14-23 / 488
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14.
Does doing good do good?
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 440-449
 2010 Waller, D.S.
15.
The power of reach and frequency in the age of digital advertising
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 403-415
 2010 Cheong, Y.
Gregorio, F. De
Kim, K.
16.
In-store video advertising effectiveness
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 386-402
 2010 Yim, M. Y-C. (et. al)
17.
The product well placed
Journal of Advertising Research
2010 : DEC, VOL. 50:4, p. 374-385
 2010 Bressoud, E.
Lehu, J-M.
Russell, C.A.
18.
Biometrics and multi-platform messaging
Journal of Advertising Research
2010 : SEP, VOL. 50:3, p.243-249
 2010 Treutler, T.
Levine, B.
Marci, C.D.
19.
Maintenance person or architect? The role of academic advertising research in building better understanding
International Journal of Advertising
2010 : VOL. 29:4 p. 547-568
 2010 Kerr, G.
Schultz, D.
20.
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
International Journal of Advertising
2010 : VOL. 29:4 p. 527-546
 2010 Eisend, M.
Langer, T.
21.
The effect of personality on response to sexual appeals
European Journal of Marketing
2010 : VOL 44:9/10, p. 1453-1477
 2010 Black, I. R.
Organ, G. C.
Morton, P.
22.
The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 369-400
 2010 Terlutter, R.
Diehl, S.
Mueller, B.
23.
The foundations of quality initiative: a five-part immersion into the quality of online research
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 464-485
 2009 Walker, R.
Pettit, R.
Rubinson, J.
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